Every business needs to tell the world about its products, but doing that effectively isn’t easy - especially when so many others are doing the same thing. We work on defining and testing value propositions, creating the core elements that underlie good marketing in any medium, and using traditional and internet resources to get the message out.

Thinking like an entrepreneur doesn’t come naturally, but it can be learned. By exploring examples of entrepreneurial problem-solving, we learn to see business opportunities in a new light - and build the skills together that we need to make them happen.

Few people get into business to do math, but developing confidence in your ability to understand your finances and make business decisions lays the foundation for your business to grow and thrive. We take away the mystery around financial reports and financial decisions, help you make sense of your business’s economic pain points, and give you the skills you need to work with your bookkeeper and accountant, instead of blindly trusting them.

Standard business behavior can be very different from how you act at home or at school, but it’s vital to be true to yourself while navigating that world. We explore conventional business behavior and expectations through the lens of an authentic New Majority experience, practicing and modelling ways to walk the tightrope.

Most people don’t learn how to be a manager or a boss before they find themselves doing that work. Whether it’s your own employees or collaborators on a joint venture, working together takes a special set of skills. We focus on exploring how management and collaboration intersects with being a New Majority founder or leader, and we use real-life scenarios to learn how we can best build authentic business relationships that advance our objectives.